Thaís Kremer, Product Lead (AI/ML) 

I lead teams to digital product excellence

based in Europe

ABOUT ME

I’m Thaís Kremer

Hello! I’m Thaís Kremer, a Product Lead with expertise in data and AI/ML. With over ten years of experience, including extensive consultancy across various cultures and markets, I have developed a holistic view of digital products.

My approach goes beyond launching new features. I specialize in interpreting contexts, making strategic decisions, and creating actionable plans. I take pride in my cross-management communication skills.

I excel at simplifying complex concepts, ensuring every stakeholder understands the goals, context, and challenges. I am committed to building a transparent and collaborative environment where unique strengths are valued.

Let’s build product excellence together!

MY EXPERTISE

AI/Machine learning that makes sense

I create AI products that actually solve problems—no overcomplicated, flashy tech. I ask the right questions: “Where does AI really fit?” “Is this the right solution?” and “Will people trust it?” I also make sure to consider the practical side—operations, risks, costs, and infrastructure. The result? Solutions that work, feel right, and truly help.

AI questions
MY EXPERTISE

A  leadership based on context reading

I spent nearly a decade as a consultant learning how to work in complex environments and focus on what’s possible—not what’s perfect. I’ve worked with startups, enterprises, and diverse teams, learning to read the room: what are the constraints? What matters most right now? What’s the real dynamic here? Emotional intelligence is my biggest asset—knowing when to listen, when to adapt, and when to step up. No fluff, no overthinking—. The outcome? Teams that are aligned, energized, and focused on what matters most.

MY EXPERTISE

A holistic approach – one person, many hats

My diverse background has taught me to adapt to what’s needed.

UX Designer –  I learned how to design for people by focusing on what truly matters to users.

Product Manager –  I’ve tackled technical challenges and aligned cross-functional teams.

Strategist – I’ve connected the big picture to actionable plans.

What does this mean for a company that hires me? I bring a unique ability to connect different perspectives—users, teams, and business goals—into a cohesive vision that drives measurable results.

Roles
WHAT I OFFER

Product and leadership consulting – Tailored, accessible, and impactful

Product Leadership

Need an experienced leader to shape your product organization, manage your team, or oversee high-impact initiatives during critical transitions? I step in as an interim executive to establish structure, optimize workflows, and drive results where they’re needed most.

Workshops & Training

I design and deliver workshops that enhance skills in product management, leadership, and agile practices, catering specifically to the needs of your team. My training programs provide actionable frameworks that participants can immediately apply, resulting in measurable performance improvements and increased team alignment.

Innovation Facilitation

For companies looking to accelerate their innovation process, I facilitate design sprints and workshops that drive rapid idea generation, testing, and validation. This process helps teams reduce the time and cost associated with new product development while ensuring alignment with user needs.

WHAT I DO

I combine management, strategy, design and operations to solve challenging problems

Management

Leadership and mentorship
Product lifecycle optimisation
Roadmap planning
Stakeholder management
Resource allocation and budgeting

Strategy

Vision crafting
Competitive benchmarking
KPI definition
Digital transformation
Market segmentation

Design

UX strategy
Visual Design
Human-Centered Design (HCD)
Information Architecture
User Testing and Research
Wireframing and Prototyping

Operations

Scrum methodologies
Quality monitoring
Risk mitigation
Structured workflows

CLIENTS

Several years
of cross-cultural expertise

I have worked on significant projects across various industries and created cross-cultural experiences for companies in South America, Europe, and Asia. I take pride in my adaptability and global perspective, which enable me to understand and cater to the unique needs of different markets and cultures.

CASES OF STUDY

How ideas became successful outcomes

The essence of achievement lies in adaptability—navigating market fluctuations and refining ideas based on continuous feedback. The forthcoming case studies exemplify the critical journey from vision to tangible success, highlighting the importance of resilience and strategic flexibility in transforming ideas into realities.

FREE ACCESS
ROLE : Principal Product Manager

Driving digital transformation for an AI product

A platform in solar energy was facing significant challenges in making its technical product more user-friendly and scalable.This case study will highlight the strategies and methods I used to overcome these challenges.

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RESTRICTED ACCESS
ROLE : Product Consultant

Analyzing business
risks and opportunities

The provided case study examines the due diligence process for a well-known European automotive company, highlighting the significance of customer centrality.

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FREE ACCESS
ROLE : Product Lead

Transforming data into healthy behaviors

Two telecommunication enterprises acquired a databank containing detailed nutrition data from thousands of meals. The project challenge was to transform this asset into a commercial product.

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MY CORE VALUES

Embracing
Transformation

Collaboration

I know how important communication and collaboration are,  as a leader, I always want to mentor and empower my team to achieve their goals and reach their full potential.

Data-driven culture

Data is powerful for decision-making. I analyze various sources of information to identify opportunities and create effective product plans.

Continuous learning

I believe in constantly learning and growing to succeed in my field. I stay up-to-date with the latest developments, techniques, and industry standards to achieve this.

Let’s connect

Feel free to reach out for collaborations and mentorships
contact@thaiskremer.com