Thaís Kremer, Product Lead · B2B SaaS
Turning complexity into scalable products
based in Europe, Germany
ABOUT ME
I’m Thaís Kremer
a Product Lead with 10+ years of experience,
building and scaling B2B SaaS products in high‑complexity environments across Europe and North America.
My experience spans design, consulting, strategy, and product leadership. A combination that allows me to operate effectively in industries defined by technical depth, organizational complexity, and cross‑functional dependencies.
I’ve worked in digital health, Energy, retail, and consulting, consistently driving clarity, structure, and impact.
My work includes redefining P&Ls, shaping product strategies, leading AI/ML initiatives, and aligning teams around shared outcomes.
Originally from Brazil and now based in Germany, I bring a global perspective and a structured, systems‑oriented approach to product leadership.
2.AI/Machine learning that makes sense
AI as an ongoing dialogue between technology, ethics, and human impact. Before thinking about models, I focus on purpose, trust, and governance. I avoid trends for the sake of trends. I deliver AI/ML products that solve real problems without adding unnecessary complexity.
4.Product thinking beyond one dimension
I come from a very diverse product background. I’ve been hands‑on across business, UX design, data, strategy, and tech. This mix shaped how I think about product: not as a single discipline, but as the balance between many. The market is full of professionals who operate in just one dimension, but real product work is holistic. It means understanding users, technology, business, and delivery with the same level of respect. Make decisions that consider the whole system not just one angle.
CASE STUDIES
How ideas became successful outcomes
The essence of achievement lies in adaptability—navigating market fluctuations and refining ideas based on continuous feedback. The forthcoming case studies exemplify the critical journey from vision to tangible success, highlighting the importance of resilience and strategic flexibility in transforming ideas into realities.
FREE ACCESS
ROLE : Head of Product
Driving digital transformation for an AI product
A platform in solar energy was facing significant challenges in making its technical product more user-friendly and scalable.This case study will highlight the strategies and methods I used to overcome these challenges.
RESTRICTED ACCESS
ROLE : Product Consultant
Analyzing business
risks and opportunities
The provided case study examines the due diligence process for a well-known European automotive company, highlighting the significance of customer centrality.
Enter Password
FREE ACCESS
ROLE : Product Lead
Transforming data into healthy behaviors
Two telecommunication enterprises acquired a databank containing detailed nutrition data from thousands of meals. The project challenge was to transform this asset into a commercial product.
MY CORE VALUES
Embracing
Transformation
Collaboration
I know how important communication and collaboration are, as a leader, I always want to mentor and empower my team to achieve their goals and reach their full potential.
Data-driven culture
Data is powerful for decision-making. I analyze various sources of information to identify opportunities and create effective product plans.
Continuous learning
I believe in constantly learning and growing to succeed in my field. I stay up-to-date with the latest developments, techniques, and industry standards to achieve this.
